Panasonic/Matsushita Electric Industrial Co., Ltd. have unveiled its new line of VIERA series digital high-definition flat panel TVs. The line includes three plasma and six LCD TVs ranging from 19 to 50 inches in screen size. Panasonic will meet rapidly growing market demand and more diversified consumer needs with these products. The new models will be available in Japan on May 1, 2005.
Mr. Shunzo Ushimaru, Director, Corporate Marketing Division for Panasonic Brand in Japan, said, "We have addressed challenges associated with plasma and LCD TVs. Our new plasma TVs use much less power to bring the movie theater experience in living rooms and our LCD TVs display crisper fast-moving images by significantly reducing the 'trailing effect.' We were able to achieve these improvements thanks to our own 'black box' technologies and integrated production including such core components as image processing chips and display panels."
"Plasma TV demand in Japan is expected to almost triple over the next two years. Plasma TV shipments in Japan reached an estimated 350,000 units by the end of March 2005. They are expected to grow to 600,000 units by the end of March 2006 and one million units by the end of March 2007. Over the same period, LCD TV shipments are anticipated to double from 2.7 million units by the end of March 2005 to 5.5 million units by the end of March 2007. We believe plasma TVs are best in the category of 37-inch and larger screens especially for true cinematic experiences while the LCD TVs fit for 32-inch and smaller screens," said Mr. Ushimaru.
The new plasma TVs provide superb picture quality for the home theater entertainment in living rooms, where a typical luminance level is about 150 lux. Panasonic's proprietary technologies also save annual power consumption by up to 35 percent compared with the predecessors, PX300 series.