Posted in | Packaging

Shiner International inks global alliance with Treofan and Alliance Packaging

The food, tobacco and other consumer packaging solutions provider, Shiner International  have signed a partnership to enhance their global reach with Germany’s Treofan group and Hong Kong’s Alliance packaging in order to increase its geographical coverage and product line globally.

In line with this agreement, all the partners will collaborate in the sales and R&D, which will give Shiner access to technologies held by Treofan for tobacco films and Chinese packaging market. Treofan on the other hand will have exclusive rights for marketing and sales for coated films and tobacco films representing Shiner in the European and American markets not including Canada. Likewise, Alliance Packaging will have rights for sales and marketing Treofan’s and Shiner’s packaging films for the Asia Pacific Market.

All the three partners have taken this important first step in creating top end packaging film supplier base catering to the global customers across the American, Asia-Pacific and European markets. Both Shiner and Treofan will continue to focus on technological development through their current capabilities in R&D.

With a combined tobacco film capacity of over 25000 t from both Shiner and Treofan, the sales forces of Shiner and Alliance in Europe and Americas are to be absorbed by Treofan giving exclusive access for Treofan in these markets. This capacity is bound to increase with Shiner increasing its full capacity production of Tobacco films in the fourth quarter of 2011 thereby increasing the combined capacity to 45000 t.

Source: http://www.shinerinc.com/

Citations

Please use one of the following formats to cite this article in your essay, paper or report:

  • APA

    Chai, Cameron. (2019, February 09). Shiner International inks global alliance with Treofan and Alliance Packaging. AZoM. Retrieved on March 31, 2020 from https://www.azom.com/news.aspx?newsID=30995.

  • MLA

    Chai, Cameron. "Shiner International inks global alliance with Treofan and Alliance Packaging". AZoM. 31 March 2020. <https://www.azom.com/news.aspx?newsID=30995>.

  • Chicago

    Chai, Cameron. "Shiner International inks global alliance with Treofan and Alliance Packaging". AZoM. https://www.azom.com/news.aspx?newsID=30995. (accessed March 31, 2020).

  • Harvard

    Chai, Cameron. 2019. Shiner International inks global alliance with Treofan and Alliance Packaging. AZoM, viewed 31 March 2020, https://www.azom.com/news.aspx?newsID=30995.

Tell Us What You Think

Do you have a review, update or anything you would like to add to this news story?

Leave your feedback
Submit