Mohawk, a manufacturer of pre-finished solid and engineered hardwood floors, has introduced SmartStrand Silk, a revolutionary new carpet made using DuPont Sorona renewably sourced polymer. The company has used a flash mob to promote the new carpet.
The Sorona fiber from DuPont has enabled the flooring manufacturer to deliver another high-quality, aesthetically pleasing, softer carpet to consumers for use in their homes. SmartStrand Silk with DuPont Sorona offers several benefits, including durability, stain resistance and a unique lifetime warranty. In addition, the carpet has unprecedented level of softness.
Mohawk’s SmartStrand brand has achieved the greatest customer satisfaction in terms of durability, cleaning and maintenance. To prove this, the company has deployed the SmartStrand carpet in a rhinoceros enclosed space and the carpet looked new after cleaning.
According to a national survey, which was performed by Brandware Research in October 2011, 9 out of 10 users of SmartStrand said that they will purchase the carpet again.
Walter Fields, DuPont Industrial Biosciences’ Global Business Director- Sorona, noted that Mohawk continues to prove its capability to meet users’ requirements by introducing new solutions like SmartStrand Silk.