BASF, headquartered in Florham Park, New Jersey, has released the results of its worldwide automotive color trend report. The report includes forecast of BASF color experts from Asia, Europe, South America and North America on the future automotive colors.
The results reveal that future colors will be naturally produced with subtle copper and berry tones in combination with natural colors like green, blue and brown.
The green color has not played a major role on road applications in recent years, but in four to five years, the color is expected to become more popular. In the same way, popularity of gray, silver and white colors will vanish gradually at the cost of highly saturated colors like browns and blues.
Mark Gutjahr, BASF’s Head of Design, Europe, stated that consumers and automakers have a continuous desire for more color on the roads and in view of this trend, the company will be focusing into further colors, such as emeralds and bronzes. Designers from BASF Automotive Coatings expect strong color experiences on the roads with the combination of intensive coppers and browns, dark berries and radiant emeralds.
The global presence of BASF's design team enables the company to meet international trends without ignoring color trends or regional features. The team has included special colors, including several gold shades, in their trend collection to address the increasing demand from the automotive industry in China. The innovative colors developed for the Chinese market demonstrate BASF designers’ ability to use their paint technology and colorant tools to cover the series of bold blues to graceful grays, golds and browns.
Source: http://www.basf.com/