Posted in | Electronics

Haier Gains Top Spot in Euromonitor's Global Major Appliances 2012 Brand Rankings

Haier announced today that Euromonitor International, the global leader in consumer market strategy research, has again ranked Haier as the number one major appliance brand in the world with a 8.6% retail volume share in 2012 marking the fourth consecutive year Haier has been given this honor.

According to the report from Euromonitor, in terms of retail volume share, Haier gained the top position again in several product categories:

  • Refrigeration Appliances
    • Haier is the number one brand of Refrigeration Appliances in the world with 14.8% retail volume share in 2012, up 1.1 points from 2011.
    • Haier is the number one manufacturer of Refrigeration Appliances in the world with 16.6% retail volume share in 2012, up 0.1 points from 2011.
  • Freezers
    • Haier is the number one brand of Freezers in the world with 18.6% retail volume share in 2012, up 1.9 points from 2011.
    • Haier is the number one manufacturer of Freezers in the world with 18.8% retail volume share in 2012, up 2 points from 2011.
  • Home Laundry Appliances
    • Haier is the number one brand of Home Laundry in the world with 11.8% retail volume share in 2012, up 0.9 points from 2011.
    • Haier is the number one manufacturer of Home Laundry in the world with 12.2% retail volume share in 2012.
  • Electrical Wine Cooler/Chiller
    • Haier is the number one brand, as well as the number one manufacturer of Electrical Wine Cooler/Chiller in the world with 15.3% retail volume share in 2012.

According to the report, the need for global household appliances continues to decrease due to the effects of financial crisis and the European debt crisis. However, Haier has won global consumers' favor with its differentiated products, and its global market share has increased continuously. The report indicates that, Haier again ranked as the number one major appliances brand in the world, with a 0.8% growth for Haier in global brand market share from 2011.

The reason of Haier's growth in spite of global slowdown is following the trend of Internet. In the Internet era, in order to achieve higher click-through rate, Haier has developed a win-win mode of Individual-Goal Combination, and it also has created its organizational structure to a closed-loop network. The goal of Haier is to build a platform, in which consumer needs and global professional resources can be matched.

Source: http://www.haier.com

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