Aug 21 2013
Siano,the world’s leading supplier of mobile broadcast DTV solutions, and Sanshin Electronics, Co., Ltd., one of Japan’s foremost distributors of consumer electronics products and components, today announced the signing of new partnership agreement.
Commencing in quarter 3 2013, Sanshin will support Siano’s marketing and sales efforts in Japan with an emphasis on Siano’s line of comprehensive Mobile Digital TV (MDTV) semiconductor and system-level products and accessories.
Sanshin bring decades of experience and expertise in Japan’s fast-growing consumer electronics market. Recognized for achievements as a solution supplier and for providing superior service, Sanshin’s team of professionals boast strong marketing, sales, and customer support in offices throughout the country. In addition to supporting electrical appliance and electronics manufacturers, as a distributor, Sanshin will help Siano promote and leverage its strong brand in Japan.
Siano is the established worldwide leader in providing integral suites of solutions for digital broadcast TV – including state-of-the-art IC receivers for mobile, consumer and automotive applications; drivers, middleware and Apps for the most popular OS and platforms; and system-level complete products, including the recently launched WiFi-based “Meron,” marketed in Japan by a leading Japanese mobile carrier.
The newly-established collaboration between Siano and Sanshin defines a shared long term commitment from both sides. Combining both companies’ respective experience and expertise will allow Japanese device and solution makers to enjoy the best MDTV technology available, coupled with local customer support and service.
“Siano has a reputation for combining innovation and performance with large tier-1 brands,” says Kenji Kaneko, AVP of Sanshin. They have proven this for nearly a decade with their receiver chips, and moreover – with this new set of system-level products. We are confident that marketing their full product line will accelerate the development of Japan’s mobile TV market.”
“Our continued penetration of the Japanese mobile market is an important milestone for Siano, said Alon Ironi, CEO of Siano. This market has enormous potential with hundreds of thousands of smartphones and tablets sold every day. We are confident that these new partnerships will help position Siano as a leader in mobile DTV accessories in Japan.”
Source: http://www.siano-ms.com/