For over 50 years, Welding Alloys has been at the cutting edge of research and innovation in specialised welding products and engineered wear solutions.
During this time, the company has grown its global footprint and increased the range of welding consumables, machines, wear plates and the welding services it offers. With its focus on maintenance and repairs of components in heavy industry, Welding Alloys contributes to more sustainable plant operations, reductions in energy consumption and lower total cost of ownership.
In a fast-changing world, the company is constantly on the lookout for new technologies and means of improving interaction with its customers across various communication channels. The new Welding Alloys website www.welding-alloys.com has been designed around principles of simplicity, and intuitive user navigation with further enhancements in the pipeline.
The company’s refreshed logo is modern and striking with appealing typography and a stronger green tone, designed to drive strong recognition for Welding Alloys, a global leader in providing surface protection solutions. Perhaps the most noticeable difference is the round shape and edges, the strong emerald green with bold, contrasting typography. The new identity and branding will impact every part of the business from packaging, website, and corporate material, and has excited employees and customers alike.
Built upon a company culture of innovation, first established by its founder, Dr Jan Stekly in 1966, Welding Alloys continues to evolve to meet the demands of its industrial customer base, in over 150 countries across the globe. The company continues to offer customers and partners unrivalled technical support and industry-leading products through its continued passion and innovation.
“It is a very exciting time for Welding Alloys and we are well positioned for future growth in the welding industry. The new web channel and branding will play a key role in our customer-focussed strategy” says Johann Cilliers, Group Marketing Director.
Background
Welding Alloys' unique experience is drawn from more than 50 years of commitment to research and development of specialised products and solutions.
Our focus on maintenance and repairs of components in heavy industry, means that our products and services contribute to more sustainable industrial operations and a reduction of energy associated with replacement of parts.
We are a leader in surface protection solutions for advanced welding consumables, automated equipment for wear protection, and engineered wear solutions. We achieve this through a total commitment to our customers, our people and innovation.
We cover more than 150 countries and territories throughout a network of over 30 subsidiaries and with more than 1000 employees and specialists in different disciplines; we offer unrivalled service solutions globally.
Source: http://www.welding-alloys.com