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U.S. Demand for Industrial and Institutional Cleaning Chemicals to Reach $11 Billion in 2014 announces that a new market research report is available in its catalogue: Industrial & Institutional Cleaning Chemicals Market.

Food safety, infection control markets to boost demand

In the wake of widespread reports about tainted food supplies and ongoing concerns about disease transmission in commercial and institutional settings, demand for I&I cleaning chemicals in the US is projected to approach $11 billion in 2014. Market value gains will be boosted by the increasing presence of environmentally compatible formulations and better performing, multifunctional cleaners offering sanitizing and other benefits. However, volume gains will be restrained by a greater use of concentrated cleaners, lower usage rates for such high volume raw materials as caustic soda, soda ash and commodity hydrocarbon solvents, and multifunctional chemicals that can fully or partially replace other products to reduce costs and shorten product labels.

Disinfectants to lead growth

Sales of disinfectants and sanitizers will experience healthy advances as food industry participants seek to satisfy the stringent safety requirements of consumers, regulators, and national and global food retailers and foodservice companies, especially following several recent foodborne illness outbreaks (e.g., the 2008-2009 case of Salmonella-contaminated peanut butter) and nationwide food product recalls (e.g., the 2010 recall of hundreds of food products possibly containing Salmonella-contaminated ingredients). More recently, hundreds of millions of eggs have been recalled in light of thousands of people being made ill by Salmonella, an outbreak attributed to tainted chicken feed. In addition, trends toward the use of more expensive and user-friendly disinfectants and sanitizers in foodservice establishments will boost value gains in that segment. Many of the major outlets for I&I cleaning chemicals -- food and beverage processing plants, foodservice outlets and retail stores -- handle significant amounts of food, and must be acutely aware of food safety. Illnesses attributed to fresh produce and the commercial disruptions they have caused have heightened awareness of proper food handling techniques, including usage of effective general purpose cleaners, formulated disinfectants and dishwashing detergents. Additionally, recurrent problems with E. coli and other pathogens in ground beef and other meat products will continue to boost demand for cleaning products used in more aggressive cleaning programs in meat processing facilities and other food processing establishments.

Interest increases in nontraditional raw materials

Environmental and regulatory considerations are spurring technological development and changes in the cleaning chemical product mix. Consequently, products that present the greatest concern in terms of environmental and workplace safety, such as chlorine, alkalis and conventional solvents, will face increasing competition from quaternary ammonium compounds and plant-derived solvents such as methyl soyate.

General purpose, floor care are top product segments

General purpose cleaners and floor care products will remain the largest product categories, combining to account for about 40 percent of overall demand. However, demand for these products will be restrained by market maturity and intense competition for market share in a crowded field of firms. Nevertheless, favorable growth opportunities exist for multifunctional general purpose cleaning products with greater convenience and user safety -- such as those products suitable for use without specialized training or additional safety equipment.

Study coverage

This new industry study presents historical demand data (1999, 2004, 2009) and forecasts for 2014 and 2019 by market, product and raw material. The study also considers market environment factors, evaluates company market share and profiles 30+ US industry competitors.


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